The image is a photograph of a black plaque on a white pedestal in the middle of a busy street. The plaque is rectangular in shape and has Chinese characters written on it in gold. The text on the plaque reads "We serve" in both English and Chinese. Below the text, there is a logo of a letter "L" with a red and gold color scheme. The background shows a busy city street with buildings, shops, and cars. The sky is overcast and the overall mood of the image is somber.