The image is a photograph of a Formosan Serow, a species of deer native to China. The photograph is taken from a side angle, looking directly at the camera. The deer is standing on a rocky hillside with shrubs and bushes in the background. It is a reddish-brown color and appears to be standing on all fours. On the right side of the image, there is a white sign with Chinese text written in black. The text on the sign is written in both English and Chinese.