The image is a slide from a presentation on the lack of time in the most mentioned reason for not visiting a museum. The slide is divided into three sections.

The first section is titled "Lack of time" and it explains that the majority of people in the museum are not interested in the lack. The second section is labeled "Men, 20-29, 45-64, Secondary education, worker, South-Estonian and Virumma, passive about cultural activities". The third section is labelled "Women, Russian, 65+, no children, elementary or basic education, very passive about multicultural activities".

There are three bars in the slide, each representing a different reason why the museum is not mentioned. The first bar is red, the second is blue, and the third is orange. The bars are arranged in a horizontal line, with the red bar on the left side and the blue bar in the middle. The red bar is slightly larger than the orange bar. The blue bar is smaller than the red and orange bars. The text on the slide reads "Free text answer".