The image shows a group of people in a swimming pool with a red Coca-Cola tent in the background. The tent is set up on the edge of the pool and there are several people standing around it, some of them are holding cameras and taking pictures. In the center of the image, there is a person wearing a red and white costume of a polar bear. The person in the costume is splashing water on the people in the pool, creating a large splash. The sky is overcast and the water is a deep blue color.