The image shows a man holding up a sign that reads "Arraia do Soveral" (meaning "São João" in Portuguese) in front of a crowd of people at a festival. The man is wearing a straw hat and has a beard and is smiling at the camera. He is holding up the sign with both hands and is holding it up in the air. The sign is rectangular in shape and has colorful illustrations and text on it. The background is dark, suggesting that the photo was taken at night.