The image is a photograph of a sign in Chinese that reads "Specialty designed colors: colorful messages for pollinators". The sign is rectangular in shape and has a beige background. The text is written in black and is in both English and Chinese. Below the text, there is a small illustration of a flower. The illustration is in the shape of a square with a black border and a white background. 

The text on the sign is in Chinese and translates to "Color is another type of magic used by flowers. Because the visual spectrum seen by pollinators and humans are different, red to a human is not red to honeybees. It is instead of a dark colored background. At the same time, many colors of the same color are different. Some of the colors are specifically directed at pollinating insects, trying to tell them to the flower."

At the bottom of the sign, there are two lines of text in Chinese, one in English and one in Chinese. The first line of text is in English, and the second line is in black.