The image is a photograph of a green wall with a sign on it that reads "Welcome to Victoria Street". The sign is written in orange text and is located on the side of a building. The text reads "Built between 1829 and 1834 Scotland's most photographed street and believed to be JK Rowling's inspiration for Diagon Alley. An Old Book Shop has traded from this site for over four decades. With shelves stacked to the ceiling, was this the original Flourish & Blots?". There is a yellow caution sign on the right side of the image.