The image is of a roll-up banner with the text "Make Southend Sparkle" at the top. Below the text, there is an image of a group of people working in a garden. The banner is white with green and blue accents. The people in the image are wearing green vests and are working together to plant trees and shrubs. The text on the banner reads "An initiative to support residents, groups and businesses to enhance the area where they live and work, making it greener and cleaner." The banner also has a logo of the company at the bottom. The background of the banner is a white wall with a window and a potted plant.