The image is a round badge or button with a blue background and a black border. In the center of the badge, there is a black and white illustration of a horse's head. The horse is facing towards the left side of the image and its mane and tail are flowing in the wind. Above the horse, there are two lines of text in Russian that reads "БЕЛЬВЫЙ" which translates to "The horse is a symbol of strength and power." The badge appears to be made of plastic or a similar material.