The image shows a group of people standing in front of a large black billboard with multiple images and text on it. The billboard appears to be located in a park or a park-like area with trees and grass in the background. The people in the image are of different ages and ethnicities, and they are all wearing winter clothes and hats. Some of them are looking at the billboard while others are standing close together. The sky is overcast and the overall mood of the image is somber.