The image shows a group of people gathered around a white tent with a purple banner that reads "Chinese New Year" in Chinese characters. The tent is set up on a sidewalk with trees and buildings in the background. There are several people standing in front of the tent, some of them are looking at their phones, while others are browsing the items on display. There is also a yellow cart with a white box on it, which appears to be a vending machine. The people in the image appear to be tourists, as they are wearing casual clothes and carrying bags.