The image is a large billboard on a pole in a park or garden. The billboard is promoting a soccer match between Mexico and Guatemala. The background of the billboard is a colorful illustration of a soccer field with a player in action. The player is wearing a black jersey and red shorts and is jumping up to hit the ball with his right hand. Above the player, there is a banner that reads "Pasión y fe" which translates to "Passion and love" in English. Below the banner, there are two smaller banners that read "Fútbol: Manifestaciones populares de religiosidad" and "Museo de la Basilica de Guadalupe". The billboard also mentions that the match was held on September 26th, 2006 at the Museum of the Basilica of Guadalupé.