The image shows a large red neon sign that reads "EAT MORE MEAT" in white letters. The sign is mounted on a black wall and is lit up with bright red lights. The text is arranged in a grid-like pattern, with each letter slightly overlapping the one below it. The background is dark, and there are a few people visible in the background, suggesting that the sign is located in a restaurant or bar. The overall mood of the image is dark and mysterious.