The image is a whiteboard with a customer segment diagram on it. The diagram is divided into two sections, one labeled "Customer Segment" and the other labeled "Thinking and feeling". 

The customer segment is represented by a circle in the center of the diagram. Inside the circle, there is a pink sticky note with the text "Say and do" written on it, indicating that the user is thinking and feeling about something. The sticky note is attached to the diagram with green sticky notes.

There are also several smaller sticky notes scattered around the diagram, each with a different message written on them. The messages include "seeing", "hearing", "gains", and "gaining". The diagram appears to be a visual representation of the customer segment, with the sticky notes representing different aspects of the segment.