The image shows a large crowd of people gathered at a ski resort. The sky is blue and the mountains in the background are covered in snow. In the foreground, there is a large orange barricade with the words "Coca-Cola" written on it. A large crane is lifting a large piece of equipment into the air. The crowd is made up of people of different ages and genders, and they are all wearing colorful clothing. There are trees and mountains visible in the distance. The image appears to be taken from a high vantage point, looking down on the crowd.