The image shows a man standing in a bar, holding a blue sign that reads "We Pitch Buffalo Niagara" and "Genesee County". He is wearing a black suit and glasses and has a beard and mustache. He is standing in front of a wooden bar counter with wine glasses and other bar equipment in the background. On the right side of the image, there is a sign that says "Cup of the Day" and a coffee machine. The man appears to be holding up the sign with both hands and is smiling at the camera.