The image shows a group of people standing in front of a large banner that reads "Purina". There are three people in the image, two men and a woman, all wearing winter clothes. The man on the left is wearing a black jacket, jeans, and a baseball cap, and has a beard. He appears to be speaking to the media, as there is a camera crew on the right side of the image holding a video camera. The background shows trees and snow, suggesting that the photo was taken in a snowy area.