The image shows a man standing in front of a projector screen with a map of the world on it. He is holding a microphone and appears to be giving a presentation. The map is color-coded to show the cultural problem in understanding fire, with different colors representing different levels of fire. The text on the screen reads "Where you live influences cultural norms of what is 'natural'". The man is wearing a blue sweater and khaki pants and is standing in a room with wooden walls and a window in the background.