The image is a black and white photograph of a group of men standing in front of a building with a sign that reads "SAFARMERS CO-OPUNION BUTTER FACTORY". The building appears to be a butter factory, as there is a large sign above the entrance with the company's name written in bold letters. The men are dressed in formal attire, with some wearing suits and hats, and others wearing hats. They are standing in a line, with one man sitting on a horse-drawn carriage in the center of the group. The carriage is covered with a white awning, and there are two men standing on either side of the carriage. The photograph appears to have been taken in the early 20th century.