The image shows a group of six people standing in front of a large banner that reads "ПО ПУТИ С САСКИ" (meaning "No new year" in Russian) with logos of Pro-Camp and Purina. The banner also has a picture of a dog sled and the words "Pro-Camp" and "Purina" on it. The people in the group are standing on a stage with microphones, suggesting that they are giving a speech or presentation. They are all dressed in winter clothes and appear to be of different ages and ethnicities. The background is a snowy landscape with trees and a blue sky.