The image shows a group of four people standing in front of a large cardboard cutout of a cartoon character. The character is a viking with a long beard and a helmet, holding a sword and shield. He is standing on a bed of small pebbles. The woman in the center is wearing a pink jacket and is smiling at the camera. To her left, there is a young girl wearing a red jacket and black pants, and to her right, there are two young girls wearing red jackets. Behind the characters, there appears to be a store with a large window and a plant in the background.