The image shows a group of people standing in front of a banner that reads "Purina" and "Pro-Camp". There are three people in the image - a man on the left, a woman in the middle, and a man with a beard on the right. The woman is speaking into a microphone and appears to be giving a speech. She is wearing a blue jacket and a red scarf around her neck. The man is looking at the woman with a serious expression on his face. Behind them, there are several other people, some of whom are also wearing winter clothes. The background is a snowy landscape with trees and mountains in the distance.