The image shows a group of people standing in front of a row of black banners with pictures and text on them. The banners are arranged in a line and appear to be advertising a movie or TV show. The people are of different ages and ethnicities, and they are all wearing winter clothes and hats. They are standing on a snow-covered ground, and there are trees and buildings in the background. The sky is overcast and the overall mood of the image is cold and snowy.