The image shows a group of people standing in front of a large billboard on a snowy street. The billboard is located on the side of a road and has a picture of a group on it. The man in the center of the image is wearing a blue beanie and a black jacket, and he is smiling at the camera. He appears to be explaining something to the people around him. To his right, there is a woman wearing a black coat and a gray beanie, and to his left, there are two children wearing winter clothes. The children are looking at the billboard with interest. The street is covered in snow and there are trees and buildings in the background. The sky is overcast and the overall mood of the scene is cold and wintery.