The image shows a group of people standing in front of a building with a red banner that reads "Chinese New Year" in Chinese characters. The building appears to be a shopping mall or a shopping center, as there is a large glass window on the left side of the image. The people in the image are of different ages and genders, and they are all wearing casual clothes and hats. They are standing in a line, and some are holding shopping bags. The floor is made of red and white tiles, and there are plants and trees visible in the background. The overall atmosphere of the scene is busy and bustling.