The image shows a group of five people standing in a park, holding up large letters that spell out "Северный НЫЙ" in Russian. The letters are white and appear to be made of paper or cardboard. The people are standing in front of a black sign with a picture of a child on it. They are all smiling and looking at the camera. In the background, there are trees and a cloudy sky. The ground is covered in fallen leaves, suggesting that the photo was taken during the winter season.