The image shows a group of six people standing in front of a large billboard. The billboard is located in a snowy area with trees and a building in the background. The people are standing close together and are smiling at the camera. On the left side of the billboard, there is a photo of a person skiing on a snowy mountain. The person on the right side is wearing a blue beanie and a red jacket, and the person in the middle is holding a book. The group appears to be posing for a photo.