The image shows a group of seven people standing in front of a blue background with the text "Die neue Volkspartei" (The new Volkswagen brand) written in white letters. There are six people in the group, six men and one woman, all of whom are smiling and posing for the photo. The group appears to be of different ages and ethnicities, and they are standing close together in a group. The woman in the center is an elderly woman with white hair and glasses, wearing a white blouse and a scarf around her neck. The man on the left is wearing a gray polo shirt and khaki pants, the man in the middle is a young man wearing a blue suit and tie, and the woman on the right is an older man with gray hair and a plaid shirt. All of them are looking at the camera and appear to be happy and relaxed.