The image shows a group of people gathered around a large red Coca-Cola banner. The banner has the number 68 on it and the words "Coca-Cola" written in white letters. In the center of the image, there is a person wearing a red jersey with the number 69 on it, who appears to be hugging another person. The person in the red jersey is wearing a green helmet and is standing on a snow-covered slope. Behind them, there are several people wearing red jackets and hats, some of whom are holding cameras and taking pictures. The people in the crowd are also holding cameras, suggesting that they are taking pictures or videos of the event. The image appears to have been taken at a ski resort or ski resort.