The image shows a large billboard on the side of a street. The billboard is green and white with the words "Demuestra Quien Eres Heineken" written in bold letters at the top. Below the text, there is a logo of a beer bottle with a red star on it. On the right side of the billboard, there are two street signs, one for "Ann Ucccello" and the other for "Heineken". The street is lined with trees and there are buildings in the background. The sky is overcast and the overall mood of the image is gloomy.