The image shows a crowd of people gathered outside a building with a sign that reads "Chinese New Year". The building appears to be a convenience store, as there is a red crane visible on the left side of the image. The people in the crowd are of different ages and ethnicities, and some are holding cameras and mobile phones. Some of them are wearing blue vests with Chinese characters on them. The crowd seems to be engaged in a conversation, with some people looking at the sign and others gesturing with their hands. The background shows other buildings and shops, suggesting that the scene is taking place in an urban area.