The image shows a group of people standing in front of a large black billboard with a picture of a mountain range on it. The billboard is located on a street with trees and a cloudy sky in the background. The people in the image are of different ages and ethnicities, and they are all wearing winter clothes, including jackets, hats, and scarves. Some of them are looking at the billboard while others are standing close together, and one person is holding a piece of paper. There are string lights hanging above the billboard, and a flagpole with a flag can be seen on the left side of the image.