The image shows a young boy standing in front of a red wall with a banner that reads "Pro Plan" in Russian. He is holding a red backpack with the word "PRO PLAN" written on it and is smiling at the camera. The boy is wearing a black jacket and a scarf around his neck. Behind him, there are several posters on the wall with images of people skiing and snowboarding. The posters appear to be related to the Pro Plan program.