The image shows two young women standing in front of a large black billboard with a picture of a man wearing a red jacket and a fur hat. The billboard is located on a snowy street with other people walking in the background. The woman on the left is wearing a black coat and carrying a black handbag, while the woman in the middle is wearing red gloves and a red scarf. Both women are smiling and appear to be posing for the photo. The text on the billboard reads "Выбызовый северногоставка" which translates to "прохождения польция" in English. The sky is overcast and the ground is covered in snow.