The image shows three black boxes stacked on top of each other on a black table. The boxes are rectangular in shape and have the words "www.hell.co.nz" written on them in white capital letters. The top box has a gold design on it, while the bottom box has the text "Gluten-free bases available now! What the hell are you eating? Find out at hell.com/hellthy" and "888 666 111". The boxes appear to be new and unused.