The image shows a large white truck with a large advertisement on the side. The truck is parked on a concrete surface with a blue sky and a stadium in the background. The advertisement is for the Erima brand and features a group of people in red and white outfits, with the text "Brucken bauen 2018" and "Gemeinsam Gewinnen" (meaning "Happy New Year 2018) in German. There is also a logo of the brand on the truck.