The image is a rectangular red tin box with a circular design in the center. The design features a photograph of a red fire truck with a ladder on top. The truck is parked on a grassy field with trees in the background. Above the truck, there is text that reads "Calling All Fire Engines" and below it, it reads "Burra - 2011 SA175". The tin box appears to be made of metal and has a glossy finish.