The image shows a group of people wearing red jackets and helmets, standing in front of a large Coca-Cola sign. They appear to be on a snowy mountain, as there are trees and bushes in the background. The group is gathered around the sign, with some of them holding onto it with their hands. There are several bags and other equipment scattered around them, suggesting that they are preparing for a race or event. The sky is overcast and the ground is covered in snow.