The image is a cardboard cutout of a young girl wearing a traditional Vietnamese dress and a colorful hat. She is standing in front of a green and white striped background with trees and mountains in the background. The girl is holding a bunch of wheat in her hand and is smiling at the camera. The text on the cutout reads "Chuyen Bac San Vung Mien" which translates to "Happy New Year" in English. The cutout appears to be in a shopping mall or shopping center.