The image is a photograph of a large billboard on the side of a building at night. The billboard is lit up with bright lights and has Chinese characters written on it in white and orange. The characters appear to be a cartoon character with a red hat and a yellow scarf. The background of the billboard is black, and the text is written in a traditional Chinese script. The building appears to be old and dilapidated, with peeling paint and crumbling walls. The overall mood of the image is dark and mysterious.