The image is a photograph of a sign on a sidewalk in front of a building. The sign is a large, rectangular board with a pink background and white text. The text on the sign reads "Start the new year. Stop the gouging. Unlimited Multi-Month Bill Relief Plan." Below the text, there is an image of three mobile phones with the text "$23.33" above them. The bottom of the sign has the Mobilicity logo and the words "Switch to Mobilicity today."