The image is a photograph of a neon sign that reads "La Concha" in blue and red colors. The sign is in the shape of a large fish with a curved tail and a pointed tip. The word "La" is written in a cursive font in the center of the sign, with the word "No Vacancy" written below it in a smaller font. The background is dark, making the sign stand out even more. The neon sign is lit up with bright red and blue lights, creating a striking contrast.