The image shows a man standing at a podium and speaking into a microphone in front of a large banner that reads "Sertão". The banner is decorated with black and white illustrations of cacti and flowers. The man is wearing a suit and tie and appears to be giving a presentation. There are people sitting in rows of chairs in the foreground of the image, attentively listening to the speaker. The audience is seated in a room with white walls and a blue door on the right side.