The image shows a man and an elderly woman holding up a large sign that reads "Arraia do Soveral" (meaning "São João" in Portuguese) in Portuguese. The sign is made up of a white frame with colorful illustrations and text. The man is wearing a green t-shirt and glasses, and the woman is wearing an orange dress and a straw hat. They are both smiling and appear to be posing for the photo. In the background, there are other people and decorations, suggesting that the photo was taken at a party or event.