The image is a photograph of a green circular sign hanging from the side of a brick building. The sign is circular in shape and has the words "Startup Edmonton" written in white capital letters. The word "Edmonton" is written in a larger font size than the rest of the text. Below the sign, there is a neon sign that reads "Hotel" in red and yellow letters. On the right side of the image, there are two black brackets attached to the brick wall, one on top of the other. The building appears to be located in Edmonton, Alberta, Canada.