The image is a black and white illustration of a person riding a bicycle. The background is black and the text is white. The text reads "Be kind... Don't Blind! Aim headlight so top of beam is just below level... not up into incoming riders' eyes. No flashing headlights - besides glare, and making it harder to track your position and speed, they can trigger vertigo, migraines, and photo-sensitive epilepsy, and they are prohibited by state law. Be mindful where you look while using a helmet-mounted headlight... not in other riders' eye, please!" The illustration is simple and minimalistic.