The image shows a large crowd of people gathered on a hilltop. The hilltop is covered in snow and there are trees in the background. In the center of the image, there is a large red Coca-Cola sign with the word "Coca-Cola" written on it. The crowd is made up of people of different ages, genders, and ethnicities, all wearing winter clothes and hats. Some of them are holding Canadian flags, while others are waving them in the air. There is also a large banner with a red and white design in the foreground. The sky is overcast and the ground is wet, suggesting that it has recently rained.