The image shows a group of people standing in front of a wooden building with a Coca-Cola sign. The building appears to be a ski resort or ski lodge, as there are ski poles and skis visible in the background. The people are dressed in winter gear, including jackets, hats, and ski boots. One person is holding a microphone and speaking to the group, while another person is wearing a red jacket and holding a pair of skis. There is a red and white Coca Cola flag on the left side of the image, and a blue banner with the word "Coca-Cola" on the right side. The ground is covered in snow, and there are trees and bushes in the distance.