The image is a close-up of a sign for Soft Peaks Organic Milk Soft Serve. The sign is rectangular in shape and has a yellow background with black text. The text reads "Soft Peaks" in large, bold letters at the top, followed by "Organic Milk" in smaller, black letters. Below the text, there is a black and white illustration of a spoon and fork. The illustration is in the shape of a hexagon with a honeycomb pattern. The overall design of the sign is simple and minimalistic.