The image shows a tall, rectangular sign with a digital display on it. The sign is located on a beach with palm trees and buildings in the background. The sky is blue and the sun is setting, casting a warm glow over the scene. The text on the sign reads "2017: 00:11" in Spanish, which translates to "No es nombres un numero" in English. Below the text, there is a message in Spanish that translates to the number of people who have died in a car accident. The message is written in both English and Spanish.