The image is a large screen with a black and white image of a man's face on it. The man is wearing a Nike tank top and has a serious expression on his face. The text on the screen reads "As if a Londoner would ever stop" in bold white letters. The background of the screen is black, and the text is in a modern sans-serif font. The screen is mounted on a metal frame, and there is a crowd of people visible in the background. The overall mood of the image is serious and focused.