The image shows a blue bus parked on the side of a street. The bus has a large advertisement on the back with a picture of a man's face and the text "La difference c'est l'irreverence" which translates to "The difference is the difference". The bus also has a number plate that reads "145". The street is lined with buildings and there is a sidewalk on the right side of the image. The sky is overcast and the overall mood of the advertisement is somber.