The image is a photograph of a rectangular metal sign hanging on a white wall. The sign is rectangular in shape and has a dark brown background with white text. The text reads "F.A. Neumann Saddleworth Roller Flour" in large, capital letters. Below the text, there is a smaller text that reads "Sunflower Brand" in smaller, cursive letters. On the right side of the sign, there are two white flowers, one on each side, with the word "Adelaide" written above them. The overall design is vintage and rustic.