The image is a vintage travel poster for the most picturesque trip in Sweden. It features a woman sitting on a boat, holding a large Swedish flag. The woman is wearing a pink dress and a red hat, and is holding a colorful blanket. She is sitting on the edge of the boat, looking out at the water. In the background, there is a river with a bridge crossing over it. The sky is blue and there are trees on both sides of the river. The text on the poster reads "The Most Picturesque Trip in Sweden" and "Gothenburg-Stockholm - Stockholm - Gothenburg". The poster also includes information about the Gota-Canal, an illustrated booklet and tickets company.