The image shows a group of people posing for a photo in front of a large billboard. The billboard is located in an empty parking lot with trees and buildings in the background. The sky is cloudy and the sun is setting, casting a warm glow over the scene. The people in the photo are of different ages and ethnicities, and they are all smiling and looking at the camera. Some of them are holding up signs that read "Се верниция" which translates to "I love you" in English. There is also a child wearing a yellow helmet and holding a sign that reads "ПОЛАНО".