The image shows a young boy standing in front of a large green sign with white text and illustrations. The sign is located in a parking lot with other signs in the background. The boy is wearing a blue t-shirt and shorts and is holding a green circular sign with a picture of a bicycle on it. He is smiling and looking at the camera. The text on the sign reads "Een brugje om Een brögkske um Take the next bridge" which translates to "Take the next road" in English. Below the sign, there is a smaller sign that reads "Korte het nieuwe wel leuken" which is Dutch for "Korter weurweel leuker" (meaning "You lost a piece of cake" in Dutch). The sign also has an illustration of a person riding a bicycle.