The image shows a group of people standing in a parking lot with trees in the background. They are holding up large letters that spell out the word "NOAH" in white letters. The letters are arranged in a grid-like pattern and are held up in front of them. The people in the group are of different ages and ethnicities, and they are all wearing winter clothes and hats. The sky is overcast and the ground is wet, suggesting that it has recently rained.