The image shows a woman holding up a sign that reads "Arraia do Soveral" (meaning "Sovereal" in Portuguese) and "Barraca São João" in English. The woman is wearing a red and white checkered shirt and a straw hat. She is smiling and holding up the sign with both hands. The sign is rectangular in shape and has a white background with colorful illustrations and text. There is also an orange speech bubble on the left side of the sign that says "O Arraia mais top" which translates to "The top of the top is the top". In the background, there are other people and decorations, suggesting that the image was taken at an outdoor event or festival.