The image is of a wooden sign that reads "Wisconsin Welcomes You" in the shape of the state of Wisconsin. The sign is located in a wooded area with tall grass and trees in the background. The word "Wisconsin" is written in large, bold letters at the top of the sign, with the word "Industry" written in smaller letters below it. Below the word, there is a smaller text that says "Recreative" and "Agriculture" in smaller, cursive letters. The overall theme of the image is rustic and natural.