The image shows a large red Coca-Cola archway in the middle of a snowy mountain landscape. The archway is decorated with the iconic McDonald's logo and the words "Austria 2017" in white letters. On the left side of the archway, there is a sign that reads "McDonald's" and on the right side, there are several people gathered around the arch. In the center of the image, a snow plow is parked on the snow-covered ground. The sky is blue and there are a few clouds in the sky. The mountains in the background are covered in snow and the overall atmosphere is cold and snowy.