The image is a large billboard on a construction site. The billboard is green in color and has an image of a stack of three metal containers on the left side. On the right side of the billboard, there is a red container of Prolinex protein powder. The text on the billboard reads "#Somethingmissing in your daily diet? Give it the protein advantage. Join the conversation with #somethingmissing.com." The billboard appears to be promoting the product.