The image is a vintage advertisement for Picon, a French brand of wine. The background is orange and the text is in black. In the center of the image, there is a cartoon illustration of a man in a black suit and white shirt, holding a bottle of wine in one hand and a glass in the other. The man is standing on one leg and appears to be in mid-air, with his arms stretched out to the sides. The text above the illustration reads "L'apéritif amer Picon" which translates to "Picon" in English. The illustration is in a retro style, with bold lines and bright colors.