The image is a close-up of a neon sign on the side of a building. The sign is made up of red and yellow letters that spell out the word "Bully's Coffee" in a bold, cursive font. The letters are arranged in a way that they are slightly tilted to the left, creating a sense of depth and dimension. The background is dark, making the sign stand out even more. The neon lights are bright and vibrant, adding a pop of color to the otherwise monochromatic image. The building appears to be located in a city, as there are other buildings visible in the background.