The image shows a man and a woman standing in front of a large billboard. The billboard is located on a street with a grassy area in the background. The man is on the left side of the image, wearing a black jacket and a blue beanie, and is pointing towards the billboard with his right hand. He is smiling and appears to be taking a photo of the group of people on the billboard.

The billboard has a large image of a group of children playing with a soccer ball in the air. The children are wearing red jackets and are jumping in the snow with their arms raised in celebration. The soccer ball is green and white and is in the center of the poster. The poster also has text in Russian and English, which translates to "Welcome to the world of soccer."

There is also a logo on the top right corner of the billboard, which is likely the logo of the Russian national football team.