The image shows two men standing at a podium in front of a large screen with a presentation slide. The slide has text on it that reads "3. They created a form of intellectual property that appreciated the goals and values of breeders, scientists, and most farmers. Are there other parts of the industry that you should be considering? What makes your plant worth putting in the ground, or a greenhouse, instead of any other organism? What kind of industry do you want to contribute to?" The man on the left is holding a book and appears to be giving a presentation. The background is dark and there is a microphone on the podium.