The image shows a man and a woman standing next to a large billboard on a sidewalk in front of a modern building. The billboard has a black background with white text that reads "Who's controlling your child?" and an image of a young girl holding a toy car. The man is wearing a suit and tie and the woman is holding the sign with both hands. They are both smiling and appear to be posing for the photo. The building behind them has large windows and a glass door. There are other people walking on the sidewalk in the background.