The image is a photograph of a page from a book titled "Private Cult". The page is divided into two sections. The top section is titled "The accessibility to the official deities, enclosed in temples, sometimes led the faithful towards forms of deities closer to their perception. These are very often of the local deities or characters who had distinguished themselves in life and were therefore objects of worship."

The bottom section of the page has Chinese characters that translate to "The official deities were also worshipped privately, however, given the impossibility of being able to come into visual contact with the divinity, the most intimate form of personal devotion was through votive practices by making offerings to ask for special favors." The text is written in black ink on a white background.