The image is a photograph of a large red and white sign with the words "Read & Seed Feed Your Brain" written in bold white letters. The sign is attached to a blue metal structure with a rusted and peeling paint. On the right side of the sign, there is an illustration of an open book with a red circle around it. The background is a cloudy sky and there are trees visible in the distance. At the bottom of the image, the word "Outfront" is written in white letters, indicating that the sign is located in an outdoor area.