The image is a photograph of a sign on the side of a building. The sign is rectangular in shape and has a white background with black text. The text reads "THE HERALO" in large, capital letters. Below the text, there is a smaller text that reads "EST. 1911". The sign appears to be old and weathered, with peeling paint and rust visible on the surface. The building has a corrugated metal roof and a blue sky in the background.