The image is a vintage postcard of Morecambe, a popular tourist destination in the United Kingdom. The postcard shows a busy street scene with a large crowd of people gathered on both sides of the road. The street is lined with buildings on the right side and a pier on the left side. In the center of the image, there are several horse-drawn carriages and carts filled with tourists. The sky is blue and the weather appears to be sunny and warm. The caption on the postcard reads "Morecambe Parade looking East."