The image shows a group of people walking on a sidewalk in front of a building with a red sign that reads "Chinese New Year". The building appears to be a shopping mall or a convenience store, as there is a large window on the right side of the image. The people in the image are of different ages and ethnicities, and they are walking in a line, with some carrying bags and others holding balloons. The balloons are in various colors, including green, yellow, and purple. Some of the people are wearing face masks, suggesting that they are taking precautions against the COVID-19 pandemic.