The image shows an elderly woman standing in front of a large red heart-shaped backdrop. The woman is wearing a black and white patterned jacket and glasses, and she is smiling at the camera. In front of her, there is a large pink hand with the words "Groetjes van de 50PlusBeurs" written on it in white letters. The background is made up of small red hearts, creating a textured effect. The overall mood of the image is cheerful and festive.