The image is an advertisement for Peter Pirsch & Sons Co. Kenosha, Wisconsin. It features three red fire trucks from the Memphis Fire Department. The trucks are shown in three different angles, with the first truck on the top left, the second truck in the middle, and the third truck at the bottom. 

The first truck is a large, red fire truck with a ladder on the back and a fire extinguisher on the front. It has a large fire hydrant on the roof and a ladder attached to the back. The second truck is smaller and has a smaller fire truck attached to it. The third truck is larger and has multiple fire trucks on the sides.

At the bottom of the image, there is text that reads "Since 1936" and "The Memphis Fire Dept. has used Pilsen fire engines for twenty-six years. Eleven Pilsens fire engines were delivered in 1936." The text below the image states that the trucks were manufactured by the company in 1936.