The image shows a man holding a young boy in his arms. The man is wearing a white jacket and blue jeans, and he is smiling at the camera. The boy is wearing blue and yellow roller skates. In the background, there is a large banner with Chinese text and an image of a roller coaster. The banner appears to be promoting a new roller coaster ride. There is also a large screen on the right side of the image, likely displaying information about the ride.