The image shows a pink ice cream cart with a sign that reads "Luigi Gelato" and "Original Italianisches Eis!" The cart is located on a street with trees and a fence in the background. The sign also has an illustration of two ice cream cones with pink and white swirls on them. Above the cones, there is a neon sign with the Italian flag and the company's name in white letters. Below the sign, there are two smaller signs with the same design. The cart has a white background with red and green stripes and a blue banner at the bottom with the company name and contact information.