The image shows a group of people standing in front of a large sign in a grassy field. The sign is located on the side of a road and has a blue sky with white clouds in the background. The people are of different ages and ethnicities, and they are all wearing hats and carrying bags. Some of them are looking at the sign, while others are standing close together. In the background, there are rolling hills and a few tents can be seen in the distance. The overall mood of the image is peaceful and serene.