The image is a close-up of a neon sign on the side of a building. The sign is circular in shape and has a red and yellow color scheme. The text on the sign is written in Chinese characters and appears to be in a traditional Chinese font. The background is blurred, but it seems to be a city street with buildings and trees covered in snow. The image is taken from a low angle, looking up at the sign. The overall mood of the image is cold and wintery.