The image shows a large billboard on the side of a cliff overlooking a swimming pool. The billboard is titled "We're Transforming Tynemouth Outdoor Pool" and has an image of the pool on the left side. The pool is surrounded by a sandy beach and there are several people enjoying the water. On the right side of the billboard, there is text that explains the benefits of the outdoor pool and how it can be transformed into an outdoor swimming pool for people of all ages. The sky is blue and the weather appears to be sunny and warm.