The image is a whiteboard with a list of keywords written on it. The list is written in black marker and is divided into three sections. 

The first section is titled "Search Engine" and it shows a computer monitor with the word "Search" written above it. Below the monitor, there is a diagram of a search engine with the words "Compiled Stuff Behind Every Search Click" written below it.

Next to the search engine, there are several bullet points that explain the different types of keywords and how they can be used to improve search results. The bullet points include "Keywords", "Metadata", "Text Mining", "Ai", and "Etc".

There are also several smaller bullet points scattered throughout the list, each with a different color and design. The first bullet point reads "Knowledge", the second bullet point says "Compatibility", and the third bullet point states that the keywords are related to text mining, the fourth bullet point shows that the text mining is related to AI, the fifth bullet point points show that the user is using text mining and the sixth bullet point suggests that they are using AI to improve their search results, and the seventh bullet point mentions that they have a knowledge base.