The image shows a group of people standing in front of a large black billboard. The billboard is located in a parking lot with a tall obelisk in the background. The people are of different ages and ethnicities, and they are all looking at the billboard with interest. Some of them are wearing jackets and hats, while others are wearing casual clothing. One person is holding a piece of paper and appears to be explaining something to the group. There are two flags on either side of the billboard, one green and one red. The sky is overcast and the overall mood of the image is somber.