The image is an advertisement for the SDF-1 Macross model kit. The background is red and the text is written in white. On the left side of the image, there is a black and white illustration of the model kit, which appears to be a robot-like structure with multiple arms and legs. The model kit is made up of various components, including a large gun, a turret, and a control panel. 

On the right side, there are two images of the robot, one of which is a close-up of its body and the other of its arms. The robot is shown in a dynamic pose, with its arms extended and its head turned to the side. The text on the image reads "SDF -1 MACROSS" in Japanese, which translates to "Macross" in English.

At the bottom left corner of the advertisement, there has a smaller image of a model of the same robot, but with a more detailed design and color scheme. The overall design is reminiscent of a futuristic or sci-fi robot.