The image shows a group of people standing on a snow-covered ground. In the center of the image, there is a person wearing a reindeer costume. The person is wearing a red jacket and is holding a microphone. To the left of the person in the costume, there are several people wearing winter clothes, including a man in a gray coat and a woman in a pink dress. Behind them, there appears to be a crowd of people, some of whom are holding signs and banners. The background shows a snowy landscape with trees and a building.