The image shows a group of people standing in front of a row of black billboards on a snowy ground. The billboards are arranged in a line and appear to be advertising a movie or TV show. The people are wearing winter clothes and some are wearing hats and jackets. In the background, there is a tall obelisk and a building with a blue banner. The sky is overcast and the ground is covered in snow. The overall mood of the image is cold and wintery.