The image is a round metal sign with a red and gold border. The sign is circular in shape and has a white background. In the center of the sign, there is a red banner with the word "Oltimer" written in bold, capital letters. Below the banner, it says "Premium Beer" in smaller, black letters. The word "Brewers Since 1854" is written in a smaller, cursive font. Above the word, there are two golden laurel wreaths on either side of the banner. The label also has the words "Genuine" written on the top left corner, which is the brand name of the beer. The bottom right corner has the brewery's logo, "Peerless Brewery Co. Belleville." The sign appears to be made of metal and is mounted on a clear acrylic stand.