The image shows two men standing in front of a blackboard with various tools hanging on it. The blackboard has the names of different types of beer and their prices written in white chalk. The man on the left is wearing a black t-shirt, jeans, and a baseball cap, and is holding a beer bottle in his hand. He appears to be explaining something to the man in the middle, who is standing with his arms crossed and is looking at the camera. On the right side of the image, there is a counter with various beer taps and other tools hanging from it. In the background, there are shelves with more tools and equipment. The overall atmosphere of the store appears to have a rustic and industrial feel.