The image is a photograph of a sign for Balsam Mountain Springs Hotel in Balsams, N.C. The sign is rectangular in shape and has black text on a beige background. The text reads "$5.00 per day and up all meals included. Special party rates. Altitude 3600 feet. Air conditioned by nature." The sign appears to be old and worn, with peeling paint and chipped edges. The background is a wooden wall, and there is a small piece of paper on the right side of the image.