The image shows a young boy running on a snow-covered slope. He is wearing a black hoodie with the Coca-Cola logo on it and black pants. He has a backpack on his back and is holding onto a rope for support. Behind him, there are two other people, one wearing a green jacket and the other wearing a blue jacket, who are also holding onto the rope. There are red cones on the slope and a net on the right side of the image. The sky is overcast and the ground is covered in snow.