The image is a photograph of a billboard on a street corner. The billboard is located on a cobblestone street with a building in the background. The building appears to be a modern apartment complex with large windows and a tree on the left side of the image. In the center of the billboard, there is a photo of a young boy with his mouth open and his eyes closed, as if he is laughing. The text on the billboard reads "Erdgas ist genauso Scheife für's Klima wie Kohle" which translates to "I love you to the moon and back" in English. Below the photo, there are two smaller text boxes with the same text. The overall tone of the advertisement is humorous and lighthearted.