The image shows a group of people standing in front of a large red Coca-Cola arch. The arch is made of red fabric and has the word "Coca-Cola" written in white letters. The people are wearing red jackets with numbers on them, indicating that they are participating in a race or competition. They are all raising their hands in the air and smiling at the camera. In the center of the image, there is a person wearing a red jacket with the number 1 on it, who appears to be a runner. The background is a snowy landscape with trees and a blue sky.