The image is a large billboard on a street corner. The billboard is promoting a beer called "Palm Pur Rasbier" which is a Dutch beer. The background of the billboard is black and there is an image of a glass of beer on the left side. The glass is filled with a golden-colored beer and has a label that reads "Royal genieten" which translates to "Royal beer" in English. On the right side of the image, there is a bottle of the same beer with the same label. In the background, there are buildings and a man walking on the sidewalk. The sky is overcast and there are cars parked on the street.