The image shows a close-up of a label on the side of a bicycle. The label is rectangular in shape and has a black background with white text. On the left side of the label, there is a white circle with a black bicycle symbol in the center. Below the bicycle symbol, there are two smaller black circles with the word "DERO" written in white. 

The label also has a QR code printed on it, which is likely used to scan the QR code for information about the bicycle's features. The background is blurred, but it appears to be a part of the frame of the bicycle.