The image shows a cardboard box with a label on it that reads "Keep Frozen Smoked Mackerel 5 KG/11 LB. Packed for European Specialty's Vancouver B.C. V68-25". The box is sitting on a shelf in a grocery store. Inside the box, there are several pieces of smoked mackerel, which are wrapped in plastic bags. The label also states that the box contains 5 kg/11 lb. of the product. The box appears to be new and unused.