The image is a photograph of a neon sign that reads "BAR 901 Cincinnati." The sign is made up of blue neon lights that are arranged in a way that they form the letters "B" and "O" in a larger font size. The letters are slightly tilted to the right, giving the sign a 3D effect. The background is dark, making the blue lights stand out even more. The sign appears to be located in a bar or restaurant, as there is a brick wall visible in the background.