The image shows a group of people standing in front of a large red banner with Chinese characters written on it. The banner appears to be in a shopping mall or a store, as there are colorful balloons hanging from the ceiling. The people in the foreground are holding up their phones to take pictures or videos of the event. Some of them are wearing face masks, suggesting that the event is taking place during the COVID-19 pandemic. The overall mood of the image is one of excitement and anticipation.