The image shows a group of five people standing in a parking lot. They are holding up large letters that spell out "СЕВЕ РАНЫН" in Russian. The letters are white and appear to be made of paper or cardboard. The people in the image are of different ages and ethnicities, and they are all smiling and looking at the camera. In the background, there is a black sign with white text and a picture of a building. The sky is cloudy and there are strings of lights hanging from a pole on the left side of the image.