The image shows a group of people participating in a Coca-Cola race. They are standing in front of a large red arch with the word "Coca-Cola" written on it. The arch is set up on a snow-covered field with mountains in the background. The people are wearing red and white ski suits and red hats, and some are holding signs that say "16" and "17". There are also a few people on snowshoes, some of whom are wearing numbers on their jackets. The sky is blue and the weather appears to be clear and sunny. It seems like the race is taking place on a sunny day.