The image shows a purple truck with the words "Generation Pêche" written on the side. The truck is driving on a street with buildings on both sides. On top of the truck, there is a large inflatable fish that is floating in the air. The fish is yellow and blue in color and appears to be made of plastic. There are two people on the truck - one is wearing a purple shirt and the other is wearing an orange shirt. They are both holding fishing rods and appear to be participating in a parade or parade. The sky is blue and there are a few people walking on the sidewalk in the background.