The image is a square-shaped sign with a beige background and black text. The text reads "118 Galisteo" in large, capital letters at the top. Below the text, there is an illustration of a white hat with a brown band around the brim. The hat appears to be made of straw and has a wide brim. At the bottom of the sign, it reads "Santa Fe Hat Company is a division of Montecristi Custom Hat Works."