The image is a black and white photograph of a sign on the side of a building that reads "Quality Counts". The sign is rectangular in shape and has a white background with black text. The text is written in a bold font and is centered on the sign. Below the text, there is a logo of a triangle with the letters "ITC" in the center. The building on the right side of the image is made of brick and has several windows. On the left side, there are several other buildings with similar architectural styles. The sky is visible through the window of the building, and there are a few cars parked on the street in front of it.