The image is an infographic that explains how to charge more for the same thing. It has two images side by side, one showing a bunch of tomatoes and the other showing a comparison of the total amount of organic and non-GMO labels.

The first image on the left shows a pile of tomatoes with a price tag of $1.49. The tomatoes are red in color and appear to be fresh. The price tag reads "Tomatoes: 1lb = $1,49". The second image shows the same tomatoes, but with a different price tag. The text on the right side of the image explains that there is no difference in taste and that net-negative environmental impact can be fooled by the organic labels.