The image is a close-up of the license plate of a car. The license plate is white with the word "RIDERAD" written in bold orange letters in the center. Below the word, there is a hashtag "#RIDEAD" in smaller orange letters. The hashtag is written in a modern, sans-serif font and is centered on the plate. The background of the image is blurred, but it appears to be a part of the car's exterior. On the right side of the plate, there are two buttons - one for the driver's license plate and the other for the passenger's license number. The plate also has the website "www.radpay.com" and the phone number "800" written on it.