The image is a close-up of a red and yellow banner hanging from a pole. The banner has an illustration of a brown bear holding a fishing rod and a fish. The bear is standing on its hind legs with its front paws on the rod and its mouth open, as if it is about to catch the fish. It has a big smile on its face and its eyes are wide open. The background of the banner is a yellowish-orange color, and there is a basket of red berries on the left side of the image. The overall style of the illustration is whimsical and playful.