The image shows three people standing in front of a yellow banner that reads "Happy Halloween Jack Daniel's Whiskey". The person on the left is wearing a black graduation gown and a black top hat, while the person in the middle is holding a large black sign with the Jack Daniels logo and the words "Jack Daniel's" written on it. On the right side of the image, there is a person dressed up as a monkey wearing a red Coca-Cola costume. All three people are smiling and appear to be posing for the photo.