The image is a black and white photograph of a circular sign hanging on a wall. The sign is made of glass and has Chinese characters written on it in black ink. The text on the sign reads "New Town Bakery & Restaurant" and "Apple Tart". Below the text, there is a list of names of different types of food items, including "Chinese Choice Award", "Signature Dish", "Chinese Pastry", and "Chinese Restaurant". The sign appears to be in a restaurant or cafe, as there are other signs visible in the background. The image is taken from a low angle, looking up at the sign.