The image is a close-up of a white sticker with the word "BEEF" written in bold black letters. The sticker is placed on top of a red and white patterned paper bag. The background is blurred, but it appears to be a pile of food. On the top left corner of the sticker, there is a black and white illustration of a cow's head. The cow's eyes are closed and its mouth is slightly open, as if it is smiling. The overall design is simple and minimalistic.