The image is a photograph of a sign on the side of a building. The sign is rectangular in shape and is painted in blue and red colors. The text on the sign reads "Fortune's Whitby Cured Kippers Established 1872 Obtainable Here Only Tel 0194 601659". The sign appears to be old and weathered, with peeling paint and chipped paint. The background of the sign is a beige wall with a red roof.