The image is a blue sign with white text that reads "Hi, I'm Bob, I am a bridge. I'm 3,000 FT. LONG OR IN MARATHON TERMS A 0.9K. Walk across me and you can be an official marathoner - sticker and all. Take a photo during your trek, bring it to the Omaha Visitors Center and receive an official Bob Marathon sticker. Put it on your car to be really cool." The sign is attached to a green pole and is located on a grassy area with trees and a fence in the background.