The image shows a young boy wearing a blue jacket with the Coca-Cola logo on it and a white helmet with goggles. He is standing in front of a red fence with a sign that reads "Coca-Cola 229". He is holding ski poles and appears to be preparing to ski down a snowy slope. Behind him, there is a woman wearing an orange jacket and a blue helmet, who is also holding ski sticks. There is a blue flag hanging on the fence and a small building in the background. The sky is overcast and the ground is covered in snow.