The image shows a crowd of people gathered in front of a McDonald's restaurant at night. The restaurant is located under a bridge with a red and white signboard that reads "McDonald's" in Chinese characters. The signboard also has images of various food items and advertisements. The people in the crowd are holding up their phones to take pictures or videos of the restaurant. The image appears to be taken from a low angle, looking up at the restaurant from below. The overall mood of the image is one of excitement and anticipation.