The image shows a group of people gathered in front of a building with a sign that reads "Atacado Fronteira Mix Distribuidor". The building appears to be a mix distribution center, as there is a white truck parked in the background. The people in the crowd are of different ages and ethnicities, and some are carrying bags and umbrellas. There is a cameraman on the right side of the image, capturing the moment. The sky is blue and the weather seems to be sunny and warm.