The image shows a large group of people gathered under a white tent. The tent appears to be set up in an outdoor area with a stone wall in the background. There are several tables and chairs set up under the tent, and a stage with a DJ playing music on it. The DJ is wearing a black t-shirt with the word "SXSW" written on it, and there are two large speakers on either side of the stage. The people in the crowd are of different ages and genders, and some are standing while others are sitting at tables. They appear to be engaged in a lively conversation.