The image is of a large, rectangular sign for a New Budget Motel. The sign is attached to a black pole and is against a clear blue sky. The top of the sign has the words "New Budget Motels" written in red and yellow, with the word "Best for Less" written below it in smaller, white letters. The word "Motel" is written in a cursive font, while the rest of the text is in a larger, bold, sans-serif font. The overall design is simple and modern, with a bright and eye-catching color scheme.