The image shows a young man standing in front of a large billboard with a city skyline in the background. The man is wearing a firefighter's helmet with the number 19 on it and is smiling at the camera. He is also wearing a gray t-shirt and khaki pants. The billboard has multiple images and text on it, including a photo of a group of firefighters and the words "I have what it takes!" and "Challenge". The billboard also has logos of various organizations, including the Wellspring Foundation and the Calgary Fire Department. The sky is blue and there are trees and buildings visible in the distance.