The image shows two men standing in front of a blue background with the words "Best of Swiss Web 2017" written in white and pink. The man on the left is wearing a black shirt and has a tattoo on his left arm. He is smiling and holding a black sign that reads "Best Of Swiss Web" in white letters. On the right side of the image, there is another man wearing a gray shirt and holding up a black placard with the same text. In the background, there are logos of various companies and organizations, including Netzmedia, Digicomp, and DataTrans. The image appears to be taken at an event or conference.