The image shows a large group of people gathered around a colorful hot air balloon. The balloon is inflated and has multiple stripes of different colors, including red, orange, yellow, green, blue, and purple. It has Chinese characters written on it, which appear to be related to the festival. The people are standing on a grassy area with trees and hills in the background. Some of them are holding umbrellas, while others are looking up at the balloon. There is a metal structure on the left side of the image, possibly a stage or a stage set up for the event.