The image is a close-up of a tree trunk with a textured surface. The bark of the tree is rough and uneven, with deep grooves and cracks running through it. In the center of the image, there is a bright yellow line that reads "INNOVATION" in bold, capital letters. The line appears to be slightly faded and has a rough texture. The background is dark, making the yellow line stand out even more. The image is taken from a low angle, looking up at the tree trunk.