The image is a poster for the London's newest arrival of the Duke and Duchess of Cambridge. The poster has a pink background with a large illustration of a brown teddy bear with a pink bow on its head. The bear is sitting on its hind legs with its arms stretched out in front of it. Above the bear, there is text that reads "London's newest Arrival" in white letters. Below the illustration, there are smaller text that says "Congratulations to the Duke & Duchess of Cambridge". The poster also has a logo of the London Transport Authority (LTA) in the bottom right corner.