The image shows a group of people standing in front of a large banner that reads "Purina". The banner is white with red and blue logos and text. The people in the group are of different ages and ethnicities, and they are all wearing winter clothes. Some of them are holding microphones, suggesting that they are giving a speech or presentation. The background shows a snowy landscape with trees and a building in the distance. The sky is overcast and the overall mood of the image is somber.