The image shows a group of children and adults standing in front of a large black sign that reads "Выбызовой северноу" which translates to "Welcome to the new year" in English. The sign is located on a street with trees and power lines in the background. The children are of different ages and ethnicities, and they are all wearing winter clothes and hats. Some of the children are wearing jackets and scarves, while others are wearing beanies. The adults are smiling and appear to be posing for the photo. The sky is overcast and the overall mood of the image is cheerful and festive.