The image shows a group of people standing in front of a black sign with a picture of a man wearing a red jacket and a red hat. The sign is located on a snowy street with trees and buildings in the background. The sky is overcast and the ground is covered in a thick layer of snow. The people in the image appear to be of different ages and genders, and they are all wearing winter clothes. Some of them are carrying bags and other items, suggesting that they are on their way to a destination.