The image shows two men wearing cycling helmets standing in front of a store window. The man on the left is wearing a black jacket and a red helmet, while the man in the middle is wearing an ash-colored vest and a black helmet. They are both looking at a pink poster on the window with a smile on their faces. The poster appears to be a list of items for a cycling event. The store window has a black awning and there are other people visible in the background.