The image shows a pile of black rolls of insulation material, which appears to be rolled up and stacked on top of each other. The rolls are tightly wound and appear to be made of a durable material. The pile is placed on a wooden pallet, and there is a pile on the right side of the image. On the left side, there are several metal pipes and wires, and in the background, there is snow on the ground. The image appears to have been taken at a construction site, as there are construction equipment visible in the distance.