The image shows a group of people standing in front of a large billboard on a street. The billboard is black and has multiple images and text on it. The people are of different ages and ethnicities, and they are all wearing jackets and hats. Some of them are holding cameras, suggesting that they are taking pictures or videos of the billboard. The street is lined with trees and there is a building in the background. The sky is overcast and the overall mood of the image is somber.