The image shows a group of people standing in front of a large billboard on a snowy street at night. The billboard is black and has multiple images and text on it. The people in the image are of different ages and ethnicities, and they are all wearing winter clothes and backpacks. Some of them are wearing hats and scarves, while others are wearing jackets. The street is covered in snow, and there are trees in the background. The sky is dark, and the overall mood of the image is cold and wintery.