ddictive drugs known to mankind. It's almost mind boggling to
consider but I would go a step further to say this is likely the same effect
reflected in Apple's recently announced profits - much like a drug kingpin
entering the market with his highly addictive product would experience (ie.
Crack cocaine in the 80s). It's truly beyond anything I could imagine and
honestly scares the shit out of me.

The problem in such scenarios is that reason and logic become completely
irrelevant - the addict falls under the trance of the drug and short of
keeping them physically separated from said chemical in order to let the body
clear itself of its influence and effects, few have the will to come back from
the depths - and the end result is almost always painfully tragic. It's so
tragic that society ends up going to the opposite extreme and attempts to ban
nearly any mind altering chemical - that is how fearful the collective
sentiment is and if the war on drugs is any precedent, it can last four
decades and ultimately ruin even more lives than the drug itself.

I read this article and I really felt I had been directed towards a satirical
article from the likes of The Onion or Clickhole. I am NOT trying to be overly
emphatic or derogatory - it just seems like the first time a brand and their
line of material products seems to have such a deep rooted hold on its
customers. Sure, there are always fads which have a momentary grasp over their
customers: Tickle me Elmo, Furbies, various pop artists, etc. But those always
seemed to follow the same trajectory and never indicated any lasting effect.
But this is clearly very different.

Think about this piece for a moment and the clearly Apple supportive writer
and website. On one hand, he had the sensibility to write the article and even
put the almost satirical title on it. That's probably a good sign. Also good
is the factual recounting of the brand's position and justification of such.
Reason seems to still have a far deeper rooted presence in this person's being
than the brand do